Bonus Perks

⚡️ Talent Pool

Vetted freelancers, video editors, writers, assistants, managers, and more.

📚 Curated Lessons

Bonus lessons outside of the 6-week structured program for on-demand learning.

📑 Templates

Access dozens of pre-made, ready-to-use templates, SOPs, documents, and resources.

🤖 AI Prompts

Expert-crafted prompts for productivity, creative tasks, brainstorm and more.

💰 Sponsor Network

Enrollment into our curated sponsor and brand deal network.

6-Week Incubator

Week-by-week breakdown of our program

Week 1: Business Foundation, Structure, and Risk Mitigation

Primary Goal:

Lay the groundwork for a professional and legally protected business.
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Key Topics:

Choosing the Right Entity: Understanding LLCs, C-Corps, and S-Corps for scalability and tax efficiency.
Bank Accounts: How to open and manage separate business accounts for professional credibility and financial clarity.
Accounting: Simple systems for tracking income, expenses, and managing tax obligations.
Contracts: Templates for freelance agreements, sponsorship deals, and team member contracts and risk mitigation through NDAs and IP agreements.
Insurance: Do you need liability or E&O insurance? How to protect your business.

Week 2: Content Development

Primary Goal:

Key Topics:

Market & Niche Selection: Identifying audience demand and underserved gaps.
Content Format Validation: How to create pilot episodes or test videos and finding repeatable formats that resonate with your audience.
Scriptwriting: Frameworks for efficient, compelling, and scalable content creation.
Visual Presentation: Style guides, branding, and thumbnail best practices.
Competitive Moat: How to differentiate your content and prevent competitors from replicating your success.
Iterative Testing: Using analytics to evaluate success. When to double down and when to pivot.

Define the niche, test formats, and build a competitive moat.
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Week 3: Designing Production Systems

Primary Goal:

Build a "content factory" that balances quality, cost, and efficiency.
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Key Topics:

Workflow Design: Breaking down the production process into repeatable, scalable steps. Using tools like Trello, Asana, or Notion for content pipelines.
Optimization: Identifying bottlenecks and inefficiencies. Tools to streamline production (e.g., editing software, automation tools).
Templates & SOPs: Creating reusable templates for thumbnails, captions, and editing styles.

Week 4: Assembling a Team

Primary Goal:

Build a lean, talented team and incentivize them for long-term success.
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Key Topics:

Roles You Need: Editors, scriptwriters, graphic designers, virtual assistants, etc.
Low-Cost Talent Acquisition: Leveraging platforms like Upwork, Fiverr, and personal networks. Evaluating skill vs. price for long-term ROI.
Accounting: Simple systems for tracking income, expenses, and managing tax obligations.
Structuring Incentives: Balancing upfront pay with performance-based rewards (e.g., revenue sharing, bonuses). Building loyalty and reducing turnover.
Onboarding & Management: Clear expectations through SOPs, communication tools, and task management systems.

Week 5: Monetization

Primary Goal:

Build a monetization strategy for immediate revenue and long-term growth.
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Key Topics:

Revenue Streams:
- Sponsorships: Finding and negotiating deals.
- Ad Revenue: Optimizing content for higher CPMs.
- Product Sales: Developing and launching digital or physical products.
- Affiliate Marketing: High-paying programs for niche channels.
How to Approach Sponsors: Finding the right brands. Crafting proposals and outreach scripts.
Pricing Strategy: Setting competitive rates while maximizing income.
Diversification: Protecting against platform changes by adding multiple revenue streams.

Week 6: Long-Term Positioning

Primary Goal:

Position the channel as a brand and asset for growth or eventual sale.
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Key Topics:

Brand Identity:
- Creating a clear and memorable brand narrative.
- Consistency across platforms and content.
Audience Building:
- Turning casual viewers into loyal subscribers and superfans.
- Leveraging community engagement tools like Discord, email lists, and Patreon.
Accounting: Simple systems for tracking income, expenses, and managing tax obligations.
Scaling Up:
- When and how to invest in new team members, tools, or content formats.
- Expanding to other platforms (e.g., TikTok, Instagram, podcasts).
Building for Acquisition:
- How to document systems and processes to make your channel sellable.
- Highlighting key metrics that buyers look for MRR, churn rate, growth potential, etc.